Onda Origins was founded as a coffee roasting and sourcing company that's creating a new way of doing business. Because business has contributed to disparity and degradation across the globe, only business is powerful enough to reverse it. Onda chose to tackle these issues in the coffee industry because there is a demand to know more about the 25 million coffee farmers who impact their communities' livelihoods and the planet. While there's lots of talk about ethical sourcing and sustainability, Onda founders Paul and Scott Tupper weren't seeing real solutions that matched the weight of the problem. They sought to create a new model that shows you who grew your coffee, and shares revenue from your purchase with them. Your daily habit rewards growers for supporting their communities and environment, which make up the ingredients for better coffee.